Palaeng Asian Street Food Café

Way back in the early days of this last spring, quite random and unserious talks about opening a Thai take-away in Trondheim, Norway, started. Before knowing it, the talks became more and more serious - and short story told, suddenly, we (4 owners) opened a Thai / Asian street-food café in Fjordgata 72 in Trondheim, Norway. 

Palaeng Asian Street Café (literally “Paleng” with a long “e"). 

I intentionally didn’t utter a single word about this to nobody: because if it ever became a failure and we didn’t make it, it would be so emarrasing that I would just have to lay down and die. 

The road to where we are today has been extremely long and tideous. Opening a restaurant is said to be the hardest thing you can open in Norway: the bureaucracy and application processes are extremely tedious and ovewhelming for even the most professional. Honest to heart, I’ve got a strong feeling that the government (local and national) doesn’t want you to succeed at all, or opening something for yourself. We have met so many paragraph-riders in the government sticking to their own rules, but yet, we have also met so many increadibly wonderful people helping us along. There have been a whole handful of companies offering their services for greatly reduced prices and some even for charity - as long as we do our part of keeping the downtown area alive. 

I’m overwhelmed by the support of such businesses and people: that selflessly has helped us and done a tremendous job in putting it all together. Without all this assistance, the task of oepning this business would never have been possible. 

Prior to opening, we gave out a lot of discount card with a discount of 10% for the first month, but what has really touched my heart is those that have insisted at paying the regular price because they truly want us to succeed in our business. 

At the moment, after having been open for business for two long weeks, we have learned a LOT. First of all, we have a major capacity problem at our kitchen. The kitchen we have is unfortunately not scaled to such a successful  operation as the one we need, and the electric installation is also not properly dimensioned according to our needs. The negative effect of this is that long waiting lines quickly form for our delicious dishes. On the busy days, we have experienced queses of up to 1 hour or more. 

This may off course be really damaging to us, but then, a lady standing in line loudly proclaimed to all those that complained: “The food here is worth waiting for, even if it’s a two hours waiting time!”. 

We hope that within time, we will be better at this: none of us has done anything remotely like this before… in the next couple of days, we will also rearrange the kitchen to suit our work-operation better. That should help us out further. 

Anyhow, if you come to visit Trondheim some day in the future, we welcome you to our Café at Fjordgata 72. 

There is also a video I have created to share the auspicious moment of our opening ceremony on 08.08.2018:

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